by Brynna Williamson
“Farmer. Veteran. And makes videos about vegetables.”
Uhhh… that’s it? That’s all the description ‘Farmer Froberg’ put for his Facebook page? Then why (and how??) the 380 thousand followers? Why, and how, the 241 thousand YouTube subscribers (which is more than double enough to earn him an infamous silver YouTube Play Button)? Why, and how, the nearly a million TikTok followers?
Because Tyler Froberg is a really nice, genuine, and humble guy; and, he’s a guy with a really cool farm.
Basically, ‘Farmer Froberg’ is all about community, wholesomeness, and agriculture. His video description is, technically, accurate in that he does indeed make videos about vegetables; across his Instagram, Facebook, YouTube and other channels, Froberg posts how-to videos, update videos, photos, and more about the daily running operations of… well… Farmer Froberg’s farm. Kinda starting to sound like a nursery rhyme, isn’t it?
However, ‘digging deeper’ into the farm proves to be a treasure hunt. In fact, the farm offers so much more than just a collection of veggies; Froberg has a wonderful thing going on that he, and his family, are really proud of. Out at the farm, which is located in Alvin, Texas (a little less than an hour outside Houston), there’s just tons to do and see.
What exactly makes Froberg’s Farm special is a bit hard to pin down. To be honest, there are many different factors; one of these, though, is that the farm is multi-generational, having been owned and operated by five generations of Frobergs – the farm has been in the family, continually in business in their hometown, for one hundred and twenty-eight years.
One hundred and twenty-eigh years.
“We’ve gotta start back at the beginning for (the story of how I came to this farm),” said Froberg.
The beginning is, indeed, a long time ago – for the farm, “the beginning” is 1894, when E. H. Froberg came to Alvin, Texas and “started raising strawberries.” E. H. Froberg had three sons, one of whom (Fred Froberg) bought the farm that the family is now located on in 1936. Fred’s son, Alfred (“Coon”), took over the farm from his father, then his son Alfred Jr. continued farming when he grew up. From there, Tyler Froberg, who is Alfred Jr.’s nephew, took over in 2023, after he got out of the Army and received his college degree in fruit and vegetable production.
That’s how Tyler, his “beautiful wife” Kristi, and his three boys – Dusty, 13, Carson Lee, 6, and Tommy, 2, ended up with “Froberg’s Farm.” Alfred, Jr. retired in 2024, and since then, Tyler has brought the farm to national attention via viral social media content.
“That’s one of the things that sets our family farm apart, is that each generation that did it, really wanted to do it,” said Froberg.
Look, here’s the thing: a list of names and dates might not mean much to those of us who weren’t there to see it all. But rest assured; the hundred plus years of the farm’s business have been filled with neighborly, quiet, Southern moments – moments some of us might wish we were alive to see. Moments like, in the 1950s, when “Coon” and his brother built outdoor tables under “two giant trees… (and) everyone enjoyed shopping and visiting under the trees.” Moments like when Alfred built a “winter store” in 1978 – when, during the cold season, “customers would sit around the wood stove while Coon cracked their pecans.” Homey, wholesome moments – moments that defined Froberg’s Farm’s past as well as they define its present.
As you can tell, the farm has been cherished by multi-generational customers in the same way that it has been owned and operated multi-generationally. The people who have helped keep Froberg’s Farm alive for more than a hundred years genuinely love it.
“What happened is, these kids created fond memories with their parents going and picking strawberries, and so they bring their children back to pick strawberries, and they bring their children back in,” said Froberg. “You know, in some cases we have four generations of U-Pickers coming out, which is special. We value that. It’s a blessing.”
To be as clear as Froberg himself would, he does mean “blessing” and not “generic good thing.” For generations, Froberg’s Farm has been founded on the values, morals, and the lifestyle of Christianity; but far beyond, the family really means their faith, personally, too.
“We’re devout Christians,” said Froberg simply, straightforwardly. “We know that Jesus died on the cross for our sins, and because of that we get to go to Heaven, which is an actual thing!”
And, for them, that faith is far from a marketing technique; in fact, they don’t publicly talk about their faith that often, in order that they can avoid any appearance of using it for personal gain.
So. The history of the farm sets it apart, yes; but the jaw-dropping number of events, products, and experiences that they offer set it apart, too. And I’m not just saying that.
For instance, even today Froberg’s farm is still “seasonal;” but… uh… for them, that includes all the seasons. What you get just depends on what season you’re in. Summertime? Welcome to melons, peas, and more. In “pumpkin spice latte season” – A.K.A. beautiful autumn – the farm has a ginormous fall festival, which features a corn maze, pumpkin patch, and fall greens like mustard and turnips. Even in the late autumn and throughout the winter, the farm is producing “winter greens” and produce like strawberries, cabbages, etc. Spring brings around cucumbers, onions, squash, and more.
Froberg’s Farm has a Christmas tree farm from Black Friday until whenever the trees last. They have tulip picking in the spring. They have a watermelon festival in the summer, over the Fourth of July week. They have their fall festival in autumn, which in 2025 will be from September 20th to November 2nd. This year, it will include an “apple blaster,” flower picking at their “field of flowers,” pumpkin painting, a paintball gallery, a jumping pillow, food trucks, and more. Year round, the farm also now has a bakery, a cannery, and a grocery store, all of which are on-site.
None of this is taking into account Froberg’s Farm’s year-round offerings like eggs from their 5,000 laying hens, meat from their 10,000 annual broiler hens, or bacon from their hundred hogs.
“We’re direct to consumer, so nothing leaves here in an 18-wheeler,” said Froberg. “Everything leaves here in the back of a ‘minivan,’ if you will.”
So, are you convinced yet that the farm is worth your visit?
What Farmer Froberg does is, as you can see, much more than just “make videos about vegetables.” What he, and the long history of family members behind him, has managed to do is to reach people, and bring them into the community. To thousands upon thousands of people, this more-than-80-acre farm has managed to make a difference – a real difference.
“I really enjoy watching your videos. I get a very genuine feeling from you and all who work with you. Well done!” wrote one YouTube commenter – one of many, many subscribers and commenters around the world who enjoy Froberg’s content.
As far as the social media aspect of Farmer Froberg’s Farm goes, Froberg says he just “got lucky” in becoming viral.
“(I saw) these people going by and quitting their job and doing all of these things in order to make a living off of social media. And, it was like, ‘I feel like I could do that! I could probably do that! I mean, how hard can it be, right?” said Froberg. “It turns out, it’s very hard,” he added with a laugh.
But that’s okay with him. “If your goal is just to make people smile, it takes a lot of the pressure off,” he said.
And he does make people smile; since Tyler started putting his videos on social media in 2020 – since his first video unexpectedly became viral, and he’s started putting real elbow grease into the farm’s social media presence – they really do have more than a million people smiling and appreciating the wholesomeness that the farm represents.
So; what sets Froberg’s Farm apart? Froberg thinks it’s that “we’re an open book.”
“People see how we grow what we grow, and (so) they feel safe eating it,” he said.
It’s also in the fact that the farm, and Froberg’s videos, are “fun and family friendly.” Froberg has managed to combine his agricultural lifestyle with a fun, spunky creativity that just makes you want to know more about what’s “growing on.” It’s in the people who have attended and loved the farm for more than a hundred years. It’s in the people who have nurtured and worked the land for 5 generations. It’s in the really, really cool things they offer – the products, the experiences, the events. There’s just something wholesome, quaint, respectable, creative, and inherently different than makes Froberg’s Farm more than just a farm: it’s a place you’re willing take a drive to see.
Froberg’s Farm is more than just famous… it’s awesome.
